Website Landing

DonerTrail

This quick landing page re-design took a look at focusing back n the product and increase communication rate with potential partners
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Process.

Problem.Audit.SolutionConclusion.

Roles.

  • Existing Audit
  • User Flows
  • Wireframes
  • UI Design
  • Hi-Fidelity Mockups

Tools.

  • Figma

Team.

  • DonorTrail Stakeholders

The Challenge.

My client for this project contacted me for an update to their website. They were a Non-profit who had created a

The Goals.

  • Review existing website with an emphasis on
  • Bring a focus to the product
  • Increase
Audit

Reviewing the Existing.

The

Cleanup unnecessary information

The existing

Existing Donortrail website landing page

Steamline the form

The timeline also needed to fit within the existing structure and the header and sidebar needed to remain for the most part.

Responsive fixes

The final issue was the lack of responsive functionality. Smaller screen were unusable and

Wireframes | Hi-Fidelity Designs

Solution.

After a series of iterations for my wireframes, I felt I had a good base for the design and started looking at the theme and assets. From the start, I was trying to simplify the complex system of a transit system. Searching for inspiration I found the massimo vignelli subway map design. I started to look into Swiss Design. Using this minimalistic and bold style, I figured, would help convey a clean layout, and allow people to ready the information fast while they run to their bus or take a peak during their morning coffee.

Conclusion.

For my first project, this was a good lead way into learning how to focus on the research to make a minimum viable product and not bite off more than you can chew. It kept me focused on the main points the client was trying to solve even though it was tempting to add more. It was also really a first attempt to learn about IOS and Android standards and develop a design to their guidelines.

Better Next Time

You can go into a project thinking you have a good understanding of what might need to focus on a design. However, research is essential and can change that focus very quickly.

For this project, I tried to design for the Dark Mode trend because it confused people. I should have started with a more average representation of the app off the initial start. I was stuck on dark mode because it is new and cool. While knowing the trends is good, forcing a fad for no reason is a bad design decision.